Diysneakers was born from a simple yet profound realization: our custom shoes deserve products designed with their unique needs and perspectives in mind.

Our Story: Breaking the Customization Mold
In 2015, with the sneaker industry still churning out cookie-cutter products, two visionaries saw an opportunity to revolutionize the way we customize:
Ellie teamed up with Owen on a bold mission: to create a “custom sneaker” model that truly delivered on its promise.
“We were tired of seeing cookie-cutter products that were beautifully packaged, mass-marketed, and disappointing,” says Ellie. “So we asked ourselves — what if we combined the world of originals with the world of customization, using the freedom and creativity of the creative mind to create something truly revolutionary?”
That question sparked a custom sneaker revolution that’s still thriving today.

Every moment is filled with delightful surprises
We craft dynamic and playful custom shoe experiences that spark joy in the most unexpected ways. Whether it’s through our whimsical campaigns, engaging social media challenges, or the heartwarming stories shared by our community, we strive to make every interaction with Diysneakers a surprise.

The Proof Is in the Reviews
Don’t just take our word for it—ask our community of 10,000+ five-star reviewers who’ve tried Diy Sneakers for themselves.
“I tried all sorts of custom methods with mixed results until I found Diy Sneakers,” says Jennifer, a loyal customer since 2018. “My custom collection is never empty, and I’m always adding to it.”
The transformation caught the attention of custom shoe editors at magazines like Allure, Vogue, Cosmopolitan, and People, not to mention countless social media influencers.

Authenticity is at the core of everything we do
We are a community that loves custom shoes and a group that loves fashion. We understand the unique emotional bond between shoes and their owners. We are committed to capturing the real moments, genuine smiles and sincere emotional connections in these special relationships.

True magic happens in these moments
Our brand is a celebration of these intimate moments, where laughter, love, and companionship flourish. Through our initiatives, we aim to foster a sense of closeness and belonging, making every day a little brighter and a lot more special.